We’re the agency
for agencies

We are a team of top-notch specialists helping you power the growth of your agency. Our team is here to help your agency run even smoother. You can choose to use any of our services independently, or as a package overall. 
Our approach is holistic: we look at all challenges your agency might face - from a different angle and perspective, through multiple lenses.

We are first class specialists to fuel future growth of your agency.


We supercharge your agency

Our mission is to support and enable you with additional growth opportunities and strategies. While agencies concentrate on their business, deliverables, and current relations, we provide solutions that lead to better results.
You can work with one or more of us, or all of us. Our expertise in positioning, sales strategy, operations, and communications strategy, along with our extensive network of specialists, allows us to take the pressure off your shoulders, so you can focus on what you do best.

Our services have four pillars:

Positioning & Growth Strategy

Bert Hagendoornhas a track record of over two decades, providing growth strategy projects for more than 100 agencies.


  • Positioning
  • Growth strategy
  • Partners strategy
  • Communications strategy
With his Growth Steps Plan, Bert helps agencies move forward. Acting as an external sounding board and sparring partner - aligning visions and identifying the ideal growth strategy, together.

Business & Sales Strategy

Fred Moolhuijsenis a seasoned professional with a vast experience in managing agencies.


  • Business development
  • Finance optimization
  • Talent assessment
  • Merger & Acquisition

Fred works closely with shareholders, managing partners and other senior staff in order to achieve the necessary improvements and results. Fred is a powerhouse in his own right, fuelling your agency's growth potential.

Entrepreneur & Business Operations

Sander Verhofis an operations specialist, with a broad range of digital and strategic experiences.


  • Business operations
  • Process transformation
  • Delivery & Tooling strategies
  • HR strategy & Employee engagement

Sander makes growth possible by focusing on culture, organising teams and optimising processes. From start-ups and scale-ups to multinationals.

PR Strategy & Reputation Management

Melanie Butteris a PR Strategist and Reputation Manager, helping agencies build and re-build their reputation.


  • PR Strategy
  • Reputation Management
  • Coaching
  • MBTI Practitioner

With a keen eye for recognising and nurturing talented agency brand ambassadors, Melanie has helped countless individuals achieve PR success in their own chosen fields. From boardroom to creative studio.


How we work

These are the steps we take to ignite your agency’s growth - together with you:

Exploration of the challenge(s)
Selection of relevant expertise
Assembling the perfect team for the job
Creating relevant strategic documents
Delivery and execution of implementation plan

Our holistic approach leads to a stronger brand, more clients, exciting projects, optimised processes, increased visibility and, overall, a more successful business.

Intergenerational Diversity Panel©

Our experience is vast and diverse. However, it is also immensely valuable to obtain further insights from people with different opinions, backgrounds, religious beliefs, political beliefs, sexual orientations, heritage and life experience. To consider and add these perspectives, we have set up the Intergenerational Diversity Panel (ID Panel). For this panel, we work together with partners including PACT, JongeHonden and RA*W.

Let's collaborate to power the growth of your agency through different lenses



We - Agency Engines - offer our services to companies in the creative industry. From digital, creative, advertising, (social) media, experiential and content agencies to any other creative businesses. We have worked with many over the past few decades. Clients include 180 Amsterdam, AKQA Amsterdam, Born05, Crocodile Agency, Creative Amsterdam, Incentro, Kumpany, Media.Monks, Publicis One, Robot Kittens and many others.

Making your agency future-proof, together

The agency industry is rapidly evolving, and also becoming more globalised. Client challenges are more complex. The market demands sustainable solutions and social responsibility. New technologies like artificial intelligence are a trigger for change. Mergers and acquisitions are ongoing. All of this demands for your organisation to be adaptable and flexible. It also requires a new generation of agency leaders who are willing to keep learning and update and upgrade their skills and strategies.

Send us a message
Send an e-mail
Or call us

Call Bert+31 647262644

Call Fred+31 653943352

Call Sander+31 6 22444648

Call Melanie+31 6 20978351